Switzerland's biggest autumn festival for pop culture and gaming welcomed 46,000 fans to the halls of Messe Zürich. Exclusive game premieres, celebrity guests and a huge line-up of cosplayers once again made ZURICH POP CON a national highlight for fans and generated a lot of enthusiasm.
In the seven halls of Messe Zürich, over 450 exhibitors, many fan groups, stars and an extensive stage program created a huge and varied world of experience on over 30,000 square metres of exhibition space. Thanks to the outdoor area with a new open-air stage, live paintings and a street food area, even those without a festival ticket were able to have a great time and still discover the exhibition halls for a few hours with a discounted afternoon ticket.
Video game world premieres and VR innovations at the festival
Swiss, European and even world premieres meant that numerous games could be played for the first time in Switzerland before they went on sale. Waiting times had to be accepted time and again. The iconic Just Dance 2026 celebrated its global debut at a trade fair in Zurich. The new games from Swiss video game developers also met with great interest from the public. The esports tournaments at the stands of the esports teams and exhibitors also provided excitement. The two main protagonists of this year's fan favorite game "Split Fiction" generated a lot of enthusiasm with their stage talks. VR experiences were also available at various stands. Many were amazed by demonstrations by the Zurich City Police, who showed how state-of-the-art virtual reality is used in training at their stand. With a bit of luck, you could enter this VR world yourself and experience how police trainees are trained. Those who preferred something more traditional could make themselves comfortable in the Retro Gaming Zone or test the latest games and swap collector's cards in the board game area.
Movie stars, Youtubers and international cosplay guests
Long queues formed for the invited actors, voice actresses and YouTube stars. Fans waited patiently for autographs and photos with their idols. The fact that the stars took a lot of time at the festival for personal and individual encounters with the fans was greatly appreciated. Actor Sean Gunn (Gilmore Girls, Guardians of the Galaxy) and Jasmin Gnu, one of Germany's best-known gaming youtubers, were particularly popular. Dubbing actors such as Tommy Morgenstern (Dragon Ball Z, Jujutsu Kaisen, One Piece) and Nicolle Gonsior (One Piece) or Amadeus Strobl (My Hero Academia) delighted the anime fans. Thanks to the large number of invited star guests, all fans were able to find their favorite star in the Zurich exhibition halls. As in previous years, the line-up in the cosplay area was also huge: guests traveled to Zurich from the USA, Japan and many other countries. The "Swiss Cosplay Family" was present with a large delegation, including the internationally renowned Swiss Stylouz Cosplay. Countless cosplayers from Switzerland and abroad enjoyed the unique meeting place in Zurich. The generously designed Cosplay Village and the daily cosplay contests were just as popular as the new photo stage in the outdoor area, where festival visitors themselves became stars in the spotlight.
Lots of variety and a whole hall for fans of Asian pop culture
The diverse offering also included areas such as Artist Alley with over 200 artists, a Star Wars fan zone, the medieval market, a tattoo art area and a separate hall for Asian pop culture. There, visitors experienced Ikebana flower art, K-Pop dances, calligraphy and origami workshops, martial arts shows and Go games. "We are overwhelmed by the unique atmosphere and the enthusiastic feedback from fans, stars and exhibitors and are already looking forward to the next festival editions," says festival director Anouk Brunner.
The next ZURICH POP CON & Game Show will take place on September 26 and 27, 2026. Tickets for FANTASY BASEL - The Swiss Comic Con, which is organized by the same team and will take place at Messe Basel from 14 to 16 May 2026, are already available in advance via Ticketcorner.